Marketing that fills next month's schedule.
Websites, search and ad campaigns built for contractors and local operators. You get booked jobs and the numbers behind them — not a monthly slide deck.
- 2.4×Median lead volume, 90 days
- $61Average cost per booked job
- 14 daysSite live to first lead
- No contractsMonth to month, cancel anytime
A complete growth stack for the AI era.
Six disciplines, run as one firm. We do not sell isolated channels. Search, advertising, websites, AI agents, automations, and CRM all tune to the same business outcome — booked work that compounds.
- NO. 01
AI Search & SEO
Local and national SEO, plus answer engine optimization so ChatGPT, Perplexity, Claude, and Google AI Overviews cite your business when homeowners ask for help.
Learn more → - NO. 02
Performance advertising
Google Search and Local Services Ads tuned for booked work, not clicks. Bid strategy, call tracking, and dispatch capacity calibrated as a single instrument.
Learn more → - NO. 03
Website development
Fast, mobile-first websites engineered for Core Web Vitals, trust signals, and conversion. Built specifically for home improvement businesses.
Learn more → - NO. 04
AI agents
Custom AI agents that answer calls, qualify leads, and handle inbound 24/7 — engineered to sound human and book real work directly into your calendar.
Learn more → - NO. 05
Smart automations
Automated workflows that connect your website, CRM, calendar, and inbox. Leads get instant follow-up, no jobs slip through, and your team stops doing manual data entry.
Learn more → - NO. 06
CRM setup
A CRM that keeps leads flowing — pipeline stages, automated follow-ups, review requests, and the reporting that ties every dollar spent to a booked job.
Learn more →
ALSO /Brand identity, vehicle livery, photography direction, and content production available for clients on a full-service retainer.
“We stopped buying leads. The site and the ads now cover the whole crew's calendar.”
SEO ends at the link. We optimize for the answer.
The page above the search results is the page that matters now. AI Overviews, ChatGPT, Perplexity, and Claude all decide who gets cited based on structure, authority, and entity clarity. That's what we build.
- 01GOOGLE SEARCH
Map pack + organic
We optimize your Google Business Profile and build the local citations, reviews velocity, and on-page signals that win the 3-pack in your service area.
- 02GOOGLE AI OVERVIEWS
The new top of the page
AI Overviews now sit above traditional results for most home services queries. We structure content so Google's AI cites your business directly in the overview.
- 03CHATGPT
When customers ask the bot
More people now ask ChatGPT "best plumber near me" than you think. We optimize for ChatGPT's web tool and the entity graph so your business is in the answer.
- 04PERPLEXITY
The research engine
Perplexity is the fastest-growing AI search engine. Its citations are the new backlinks. We engineer the on-page structure and authority signals that earn those citations.
- 05CLAUDE
AI assistants with web access
Claude and other assistants increasingly browse the web to answer questions. Strong schema, clear headings, and direct answers put you in those responses.
We only work with home improvement.
Specialization compounds. Every campaign, page, and playbook we build draws on what's working right now across our portfolio of home improvement businesses nationwide.
- NO. 01→HVAC
- NO. 02Plumbing
- NO. 03Roofing
- NO. 04Electrical
- NO. 05Remodeling
- NO. 06Landscaping
- NO. 07Garage Door
- NO. 08Solar
- NO. 09Windows & Doors
- NO. 10Pool Service
From audit to booked work in 90 days.
- NO. 01Week 1
Audit
Full review of your current marketing, competitor landscape, service-area opportunity, and dispatch capacity. You get the audit whether you hire us or not.
- NO. 02Weeks 2–6
Build
Website, tracking, Google Business Profile, ad accounts, content architecture, and call routing — installed and instrumented. Tied to a single dashboard.
- NO. 03Week 6+
Launch
Ads go live first for fast lead flow. SEO and AEO content publishes weekly. We monitor calls, score lead quality, and shift spend to what books jobs.
- NO. 04Month 4+
Compound
Local SEO and AI search visibility start to compound. Cost per booked job drops. We expand into adjacent service areas as your capacity grows.
First 60 days with BuiltbyBlasco Marketing we ran more booked jobs than our previous best quarter. The dashboard tells me what every dollar produced — no more guessing if marketing is working.
- Most clients invest between $2,500 and $10,000 per month across ads, SEO, website, AI agents, and CRM. We price to a target cost per booked job, not a flat retainer, so spend scales with your capacity.
- Google Ads can produce qualified calls within 7 to 14 days. Local SEO typically begins moving in 60 to 90 days, with compounding results at 6 months. AI search visibility (ChatGPT, Perplexity, Google AI Overviews) can move within 30 days because those engines weight fresh, authoritative content heavily.
- AEO is answer engine optimization — the practice of structuring your content so AI engines like ChatGPT, Perplexity, Claude, and Google's AI Overviews cite your business when someone asks a question. SEO targets the blue links. AEO targets the AI-generated answer above them. Both matter; we build for both.
- HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, garage doors, windows and doors, solar, flooring, pool service, and adjacent trades. We work with one client per service per market to avoid bidding against ourselves.
- No. We're based in Denver but our clients are across the United States. Our SEO, ads, AI agent, and automation work is location-agnostic — we build the same system whether you're in Denver, Dallas, or Detroit.
- They answer the phone 24/7, qualify the lead (location, urgency, budget), book the appointment directly into your dispatch calendar, and send the homeowner a confirmation. Real conversations, not menus. You stop losing leads at 7pm and on weekends.
- We guarantee process, not Google placement (no one can honestly guarantee Google placement). What we guarantee: monthly reporting, transparent ad spend, month-to-month contracts after the first 90 days, and a documented playbook tailored to your trade and market.
Say the number. Show the receipt.
Twenty minutes. We pull your current numbers, service areas and margins, then tell you which two channels are worth funding. No slide deck.