Ads that pay for booked work, not clicks.
Google Search Ads, Local Services Ads, and Performance Max — engineered for home improvement businesses. Call tracking, lead scoring, and bid strategy tuned to the only metric that matters: cost per booked job.
- AVG. COST PER BOOKED JOB$48Across portfolio
- AVG. RETURN ON AD SPEND6.2xOn Google Ads
- TIME TO FIRST QUALIFIED CALL7 daysFrom launch
- AD SPEND MANAGED$8M+Lifetime
Four leaks. Every one fixable.
Most home improvement businesses lose money on performance advertising for the same four reasons. We've seen this pattern across 40+ clients. Here's what we typically find — and fix.
- LEAK NO. 01
You're paying for clicks, not jobs.
Most agencies report on clicks, CTR, and "conversions" that are really just form fills. We tie every dollar to a booked, dispatched, paying job. If the ROAS isn't there, we kill the campaign — not coast on vanity metrics.
- LEAK NO. 02
Your call volume swings wildly.
Without dayparting, geo-targeting, and capacity-aware bidding, you get a flood when your techs are out and silence when they're free. We pace your spend to dispatch availability so leads match capacity.
- LEAK NO. 03
Local Services Ads are a black box.
LSA is the highest-intent ad surface in Google, but most contractors get scammed by warranty hunters and price shoppers. We dispute fake leads weekly, manage your Google Guaranteed status, and optimize for quality lead volume.
- LEAK NO. 04
Your competitors are bidding on your brand.
When someone searches your business name, your competitors' ads appear above you. We run brand-defense campaigns at near-zero cost-per-click that capture homeowners actively looking for you.
Performance Advertising, documented and shipped.
Not vague promises. Six specific deliverables, each with a defined scope and timeline. You know exactly what you're getting and exactly when.
- 01
Google Search Ads management
Campaign architecture, keyword research, ad copy testing, negative keyword discipline, bid adjustments, and dayparting calibrated to your dispatch hours.
- 02
Local Services Ads (LSA)
Google Guaranteed verification, lead disputes, weekly lead review, bid optimization, and category targeting. We manage the back-and-forth so you just take the calls.
- 03
Performance Max campaigns
Asset group setup, audience signals, exclusions, and creative testing across Google's full network — Search, Maps, YouTube, Discover, and Gmail.
- 04
Call tracking + lead scoring
CallRail or equivalent integration. Every call recorded, scored, and tied back to the campaign that produced it. You see lead quality, not just lead quantity.
- 05
Landing page CRO
Conversion-optimized landing pages for high-spend campaigns. A/B testing on hero, offers, trust signals, and forms. Built in your existing site or as standalone pages.
- 06
Weekly reporting + dashboard
Real-time dashboard showing spend, calls, booked jobs, cost per booked job, and ROAS. No vanity metrics. No confusing PDFs. The numbers you actually need.
From audit to live system.
- NO. 01Week 1
Account audit
Full review of your existing Google Ads, LSA account, call tracking, and conversion setup. Identify wasted spend and immediate fixes.
- NO. 02Weeks 2-3
Build
Campaign rebuild, landing pages, call tracking, dispatch integration, and dashboard. Tested and ready to launch as one system.
- NO. 03Week 3+
Launch
Campaigns go live. Daily monitoring for the first 30 days. Bid adjustments, negative keyword harvest, and ad copy iteration based on what calls book.
- NO. 04Month 2+
Scale
Once cost per booked job hits target, we scale spend without sacrificing efficiency. Expand to adjacent service areas, additional service lines, and seasonal campaigns.
“We were spending $12K/month on Google Ads with a previous agency and couldn't tell you if it was working. First month with [builtbyblasco marketing], cost per booked job dropped from $180 to $52 — same spend, 3x the booked work.”
Performance Advertising, answered.
Don't see your question? Call (303) 555-0100.
- Most clients invest between $3,000 and $20,000 per month across Search Ads, Local Services Ads, and Performance Max — depending on market size, service area, and dispatch capacity. We price to a target cost per booked job (typically $30 to $80 depending on the trade) and scale spend up only when efficiency is proven.
- Local Services Ads (LSA) are pay-per-lead, sit at the top of Google search results, and require Google Guaranteed verification (background checks, license verification, insurance). Google Search Ads are pay-per-click, give you full control over keywords and landing pages, and work for both service calls and bigger-ticket installs. Most successful home improvement contractors run both — LSA for high-intent service calls, Search Ads for installs and brand control.
- Google Search Ads can produce qualified phone calls within 24 to 72 hours of launch. Local Services Ads start producing leads within 1 to 2 weeks of Google Guaranteed verification. Cost per booked job typically stabilizes within 60 to 90 days as we learn what calls actually book and what doesn't.
- No. We work month-to-month after the first 90 days. The first 90 days are needed to set up campaigns, gather data, and prove the system works — but after that, you can leave at any time. We earn the business every month.
- You do. We manage your Google Ads, LSA, and Microsoft Ads accounts under your business name. If you ever cancel, you keep all account history, conversion data, and campaign assets.
- For home improvement, search-intent platforms (Google, Bing, LSA) almost always outperform social platforms because homeowners typically search when they have a problem rather than scroll Instagram for a plumber. We can run Facebook and Instagram for awareness or brand campaigns when relevant, but it's rarely the primary channel.
Say the number. Show the receipt.
Twenty minutes. We pull your current numbers, service areas and margins, then tell you which two channels are worth funding. No slide deck.