Stop doing what software should do.
Automated workflows that connect your website, CRM, calendar, and inbox. Leads get instant follow-up, no jobs slip through, review requests fire on the right day, and your team stops doing manual data entry. Built for home improvement, not generic SaaS.
- HOURS SAVED / WEEK22hrsPer client avg.
- LEAD RESPONSE TIME< 30sFrom form to call
- REVIEW VELOCITY LIFT+4.7xVs. manual
- NO-SHOW RATE DROP-43%With reminders
Four leaks. Every one fixable.
Most home improvement businesses lose money on smart automations for the same four reasons. We've seen this pattern across 40+ clients. Here's what we typically find — and fix.
- LEAK NO. 01
You respond to web leads in 4 hours.
Industry data: homeowners who get a response within 5 minutes book at 21x the rate of those who wait 30+ minutes. Most home improvement businesses respond hours later. Automations fire within seconds — text, email, or call — before the lead calls a competitor.
- LEAK NO. 02
You forget to ask for reviews.
Reviews are the single biggest driver of map pack ranking and ad quality score. But asking customers manually is awkward and gets forgotten. Automations send review requests at the right moment — typically 24-48 hours after job completion, when satisfaction peaks.
- LEAK NO. 03
Your office staff does manual data entry.
Lead comes in via web form → manually typed into CRM → manually scheduled → manually invoiced. That's 4-6 minutes per lead, 200+ leads/month, $30K+/year in wasted labor. Automations connect the stack so data flows once.
- LEAK NO. 04
No-shows kill your dispatch.
Without automated reminders, no-show rates hover at 12-18% for many home improvement businesses. Each no-show costs $200+ in lost revenue and dispatched labor. Automated SMS + email reminders 24h, 2h, and 30min before drop no-shows by 40%+.
Smart Automations, documented and shipped.
Not vague promises. Six specific deliverables, each with a defined scope and timeline. You know exactly what you're getting and exactly when.
- 01
Instant lead response automation
Every web form, Facebook lead, Google LSA lead, and inbound call gets an instant text and email response. Routes to the right team member based on service type and urgency.
- 02
Review request workflow
Automated review requests sent 24-48 hours after job completion. Routes happy customers to Google, neutral customers to a private feedback form. Increases review velocity 3-5x.
- 03
Appointment reminder system
SMS + email reminders fire 24h, 2h, and 30min before the appointment. Optional confirmation links and reschedule buttons. Drops no-show rates by 40%+.
- 04
CRM ↔ calendar ↔ website sync
Lead comes in once. Auto-populates your CRM. Books the appointment. Adds to dispatch calendar. Notifies the assigned tech. Sends customer confirmation. Zero double-entry.
- 05
Follow-up + nurture sequences
Leads who don't book immediately get a multi-touch follow-up sequence over 14-30 days. Past customers get maintenance reminders, seasonal offers, and re-engagement campaigns.
- 06
Reporting + alert dashboards
Real-time dashboards for lead flow, response time, booking rate, and revenue attribution. Slack/SMS alerts when something breaks (lead doesn't get a response, calendar fails to sync, etc.).
From audit to live system.
- NO. 01Week 1
Map your stack
We document every tool you use — CRM, calendar, dispatch, website, ad platforms, email — and map the data flows between them. Find the breakage points.
- NO. 02Weeks 2-3
Build
Set up the connections (Zapier, Make, native integrations, custom API work where needed). Build the automations one at a time, tested in staging.
- NO. 03Week 4
Launch
Sequential rollout — lead response first, then review requests, then appointment reminders, then nurture sequences. Each one proven before the next ships.
- NO. 04Ongoing
Optimize
Monthly review of every automation. Tune timing, copy, and routing logic based on response data. Add new automations as new workflow pain points emerge.
“Our review velocity went from 4 new reviews a month to 23. Our no-show rate dropped from 14% to 6%. Our office manager stopped doing data entry and started doing actual sales follow-up. ROI on this was paid back in 6 weeks.”
Smart Automations, answered.
Don't see your question? Call (303) 555-0100.
- We use a combination of Zapier, Make (Integromat), native integrations, and custom API work depending on what your stack needs. We choose the right tool for the job — Zapier is great for simple connections, Make is more powerful for complex logic, and custom code is reserved for things the no-code tools can't handle.
- Yes — we integrate with all major home improvement CRMs (ServiceTitan, Housecall Pro, Jobber, FieldRoutes, Workiz, and others) plus generic CRMs (HubSpot, Pipedrive, Salesforce). If you use something custom, we can usually integrate via API or webhook.
- Setup is typically $2,500 to $8,000 depending on complexity. Ongoing software costs (Zapier, Make, SMS/email sending) run $50 to $400/month depending on volume. Most clients save $3K-10K/month in labor + recovered leads, so payback is fast.
- We set up alerting on every critical workflow — if a lead doesn't get a response, if calendar sync fails, if a review request doesn't fire — your team and ours get notified within minutes via Slack or SMS. We also do monthly health checks on every automation.
- Yes. Every automated message is logged and previewable in your dashboard. We also send all initial automations to internal test addresses first before activating customer-facing flows, so you approve copy and timing before anything goes live.
- They stand alone. AI agents handle voice calls. Automations handle data flow between your tools. Most clients start with one or the other based on their biggest pain point — if missing calls is killing you, start with AI agents. If manual data entry is killing you, start with automations.
Say the number. Show the receipt.
Twenty minutes. We pull your current numbers, service areas and margins, then tell you which two channels are worth funding. No slide deck.