Get found in Google, and cited by AI.
Local SEO that wins the map pack. Answer engine optimization that gets your business cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. Built for home improvement contractors who want to be the answer when homeowners ask.
- AVG. MAP PACK ENTRY90 daysFor new clients
- AI CITATIONS / MONTH40+Across AI engines
- ORGANIC TRAFFIC LIFT+218%In 12 months
- COST PER LEAD$18From organic only
Four leaks. Every one fixable.
Most home improvement businesses lose money on ai search & seo for the same four reasons. We've seen this pattern across 40+ clients. Here's what we typically find — and fix.
- LEAK NO. 01
You're invisible in the map pack.
In every market, three businesses own the top of Google Maps for "[trade] near me." If you're not one of them, you're fighting for scraps. We build the Google Business Profile signals, review velocity, and local citations needed to take one of those spots.
- LEAK NO. 02
AI engines don't know you exist.
When homeowners ask ChatGPT, Perplexity, or Claude for the best contractor in their area, AI answers based on entity graph clarity and content authority. Most home improvement businesses have neither. That's the opening — and we engineer for it.
- LEAK NO. 03
Your content sounds like every other contractor.
Generic blog posts about "5 signs you need a new roof" won't rank in 2026. AI Overviews want direct, structured, authoritative answers. We write content that earns citations, not clicks.
- LEAK NO. 04
Your service-area pages are thin.
One page for "HVAC in [city]" doesn't cut it anymore. Each suburb, ZIP cluster, and adjacent service needs its own page with real local signals — schools, landmarks, weather patterns, regional codes. We build the architecture that compounds.
AI Search & SEO, documented and shipped.
Not vague promises. Six specific deliverables, each with a defined scope and timeline. You know exactly what you're getting and exactly when.
- 01
Technical SEO audit
Full site crawl, Core Web Vitals report, schema markup audit, indexation review, and prioritized fix list within 14 days of onboarding.
- 02
Google Business Profile management
Weekly GBP posts, photo cadence, Q&A seeding, review-response SLA, service-list optimization, and category targeting tuned to your market.
- 03
AEO content engineering
Direct-answer headers, comparison tables, structured FAQs, JSON-LD schema, and entity-rich copy that AI engines cite by design — not by accident.
- 04
Local citation building
NAP consistency audit and citation builds across 50+ home improvement and local directories. Quarterly cleanup of duplicates and outdated listings.
- 05
Service-area page architecture
Programmatic service-area pages for every ZIP cluster you serve, with unique local content, regional pricing signals, and embedded reviews from that area.
- 06
Monthly reporting + dashboard
Real-time dashboard tracking map pack rankings, organic traffic, AI citations, GBP actions, and cost per booked job from organic search.
From audit to live system.
- NO. 01Weeks 1-2
Audit
Full technical SEO audit, competitive landscape review, AEO citation gap analysis, and a documented 90-day plan.
- NO. 02Weeks 3-6
Foundation
Schema markup, Core Web Vitals fixes, GBP optimization, service-area pages, and citation cleanup. Your foundation is shipped before content cadence begins.
- NO. 03Month 2+
Content cadence
Weekly AEO-optimized content, monthly GBP posts, ongoing review velocity. Each piece engineered for both Google and AI citations.
- NO. 04Month 4+
Compound
Map pack entries materialize. AI citations begin compounding. Organic cost per booked job drops below paid channels. We expand into adjacent service areas.
“We went from page 3 of Google to the map pack in 11 weeks. ChatGPT started recommending us by name in month 4. Half our service calls now come from people who say they "found us through AI."”
- SEO targets the blue links in Google search results. AEO (answer engine optimization) targets the AI-generated answer that now sits above those links — in Google AI Overviews, ChatGPT, Perplexity, and Claude. Both matter. SEO drives a slow, compounding traffic lift. AEO drives high-intent citations to homeowners who are using AI to research contractors. We build for both because they reinforce each other.
- Google Business Profile and map pack improvements typically begin within 60 days. Organic search rankings move in 90 to 180 days, with compounding results at 6 to 12 months. AI search citations can begin within 30 days because AI engines weight fresh, well-structured content heavily and don't have the same link-building lag as Google.
- We work with one home improvement client per service per market cluster — so we never bid against our own clients. The work itself is also confidential. We don't publicly list our clients without their permission.
- No ethical SEO firm guarantees Google placement — anyone who does is either lying or planning to manipulate the algorithm in ways that get sites penalized. What we guarantee is process: documented audits, weekly content cadence, monthly reporting tied to booked jobs, and month-to-month contracts after the first 90 days.
- All the SEO assets we built — content, schema, page architecture, citations, GBP optimization — stay with you. Your rankings stay where they are. We hand off a complete documentation package and provide 30 days of transition support.
- We work with home improvement businesses nationwide. Our SEO playbook works the same whether you serve one ZIP code in Wichita or the entire Houston metro. We adjust competitive analysis and content strategy to your specific market, but the core system is the same.
Say the number. Show the receipt.
Twenty minutes. We pull your current numbers, service areas and margins, then tell you which two channels are worth funding. No slide deck.